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 On-Demand WebinarAndrea Howe
Unconventional Sales: 4 Ways to Stand Out in a Crowd—Presented by Andrea Howe

Few dispute the importance of building trust in the sales process. And while trust-based selling is far from formulaic, it makes a big difference to have a formula in your back pocket. Watch Andrea Howe explain a simple (not simplistic) tool that sheds light on four unconventional sales strategies--the ones the best salespeople know and live by. Watch the webinar.

This Week's Marketing & Sales Articles

 

The 'Secret' of Professional Services Marketing - By Michael W. McLaughlin

 

How to Build Client Relationships through Networking Events
- By Colleen Francis

 

Do Gimmicky Emoticons Work in Email Subject Lines? - By Kendra Lee

 

Featured PodcastSimon Hazeldine, Neuro-Sell
8 Steps for Creating a Brain-Friendly Sales Process
—A RainToday Podcast with Simon Hazeldine

When you think about some of the older aproaches for overcoming a buyer's objections, they sound rather combative. Instead Simon Hazeldine, author of Neuro-Sell, says sellers need a brain-friendly process, one that makes the customer's brain feel comfortable with you. Listen to the podcast.

Buy Our BookGuides and Tools
Insight Selling

In our new book, Insight Selling, bestselling authors Mike Schultz and John Doerr introduce a three-level framework that will help you inspire buyers, influence agendas, maximize value, and use insight to win more sales. Buy the Book.

 

Featured Free Download
Why Sales Training Fails

Why Sales Training FailsClose to 90% of sales training programs have no long-term impact. But that doesn't have to happen to you. In this free RAIN Group ebook, Mike Schultz and John Doerr will explain why so many sales training initiatives fail and what you can do to make yours a success.  Download the free ebook.

New Sales ResourceGuides and Tools
Coaching Call: 5 Keys to Cross-Selling Success

Often companies have significant, untapped opportunities for growing existing accounts. Yet they're not able to take advantage of them because their cross-selling and up-selling efforts aren't working—or are non-existent. This 34-minute audio recording will help you overcome that challenge. You'll learn about specific strategies and tactics you can use to improve your cross-selling immediately. Listen to the coaching call.

 

 

 

 

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