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No matter what each business day brings, there's one thing on every inbound marketer's to-do list: create new content. In this free ebook from our friends at HubSpot, you'll learn how to take the guesswork out of your content planning and start using a finely tuned and successful strategy that is custom made for your audience. Download the free ebook.
Disruptions: 3 Steps to Deal with New (and Crazy) Competitors
- By Vickie K. Sullivan
The Perils of Misreading the Buying Process - By John O' Gorman
7 Ways You Are Slowing Down Your Business - By Joellyn Sargent
When someone says your price is too high, you haven't done your job. You didn't build value. You didn't show the person the value you provide is worth more than the price. To help you do that—and make price a non-issue—Kurt Mortensen, author of Maximum Influence, explains three pricing strategies. Listen to the podcast.
Most firms don’t benefit as much as they should from their marketing efforts because they make avoidable missteps. We know. Companies have told us how they've seen millions of dollars swirl down the drain, gone forever. To help you avoid the same fate, we’re sharing a chapter from our recently updated book, Professional Services Marketing.
Read the excerpt.
After 15 years, web marketer Dianna Huff decided it was time to practice what she preaches and overhaul her website. She narrowed her focus on her ideal clients and the topics they're interested in and implemented a unique design. Now, she's generating more leads in her focus areas, and revenue is up 50%.
Read the case study.
Co-authored by RAIN Group leaders Mike Schultz and John E. Doerr, along with Lee Frederiksen, Managing Partner at Hinge, this new edition of Professional Services Marketing walks readers through a field-tested, research-based marketing and sales approach.