Free Webinar

10 Ways to Create an Epic Content Marketing Strategy — Presented by Joe Pulizzi
July 25, at 2 p.m. ET

To generate business from your content, you need an epic content marketing strategy. You need to create powerful messages and stories that resonate with clients and lead to widespread distribution on social media and in the press. In this webinar, content marketing expert Joe Pulizzi will get you started doing just that.  Learn more.

This Week's Marketing & Sales Articles

Optimism: The Secret to Successful Selling - By C.J. Hayden

Don't Let Fear Disrupt Your Sales Performance - By Rod Eichhorn

Purchasing Departments Care about More than Price - By Jill Harrington

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Featured Podcast

How to Make Price a Non-issue with Buyers — An Interview with Kurt Mortensen

When someone says your price is too high, you haven't done your job. You didn't build value. You didn't show the person the value you provide is worth more than the price. To help you do that—and make price a non-issue—Kurt Mortensen, author of Maximum Influence, explains three pricing strategies. Listen to the podcast.

New Premium Member Content

Selling to the 8 Buyer Personas

Every buyer has a specific persona, and that persona can make or break your sales opportunity. Fortunately, the number of buyer personas is only eight. This reference sheet will help you understand and respond to the eight buyer personas you must understand in order to win more sales. Download the reference sheet.

Featured Case Study

Sponsored Events Help Small Research Firm Get Media Attention, Grow Business - By Gwen Moran

Insight Discovery lacked visibility and brand awareness, especially in the financial sector in which it specialized. To improve that, the firm decided to produce sponsored Leadership Roundtables. Not only have the events increased media coverage and business, but they have also become a revenue stream for the firm. Learn more.

New Book Release

Professional Services Marketing, Second Edition

Co-authored by RAIN Group leaders Mike Schultz and John E. Doerr, along with Lee Frederiksen, Managing Partner at Hinge, this new edition of Professional Services Marketing walks readers through a field-tested, research-based marketing and sales approach. Learn More.