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Upcoming WebinarKendra Lee
Email Prospecting: How to Get Buyers to Read and Respond to Your Email
—Presented by Kendra Lee, April 29

Everyone uses email to prospect today, making it harder than ever to get prospects to not just notice your emails but also to respond to them. Attend this webinar and get proven strategies that will help you handle that challenge. Learn more.

This Week's Marketing & Sales Articles


3 Reality Checks When Selling to First-Time Buyers - By Vickie K. Sullivan

Motivate Salespeople through Friendly Competition - By Rod Miller

A Business Plan in Your Back Pocket? - By John Doehring


Paul Smith, Lead with a StoryFeatured Podcast
How to Create and Use Stories to Capture Buyers' Attention
—A RainToday Podcast with Paul Smith

Stories inspire, are easy to remember, and are contagious. Because of that, they're excellent tools for capturing buyers' attention and getting them to do something. The key is to tell the story correctly. Listen as Paul Smith, author of Lead with a Story, explains how. Listen to the podcast.

New Sales ResourceGuides and Tools
Reference Sheet: Kick-start Your Sales Conversations

Sales conversations are essential to your success, but it can be tough to get them started. In a world where prospects are busier than ever, it's a huge effort to hold their attention past, "Hi, my name is…" To help you, we've created this worksheet that outlines six approaches you can take to get the conversation off on the right foot.
Download the worksheet.


Featured Case Study
Marketing Firm Uses LinkedIn and Content to Attract Clients and Shorten the Sales Cycle — By M. Sharon Baker

Mahoney Internet MarketingMahoney Internet Marketing needed to change: determine who its ideal clients are and how to attract them. The answer came in the form of referrals, content for its ideal clients, and prospecting via LinkedIn. The effort resulted in several new clients and a shortened sales cycle. Read the case study.

Buy Our Book
Professional Services Marketing,
Second Edition

Co-authored by RAIN Group leaders Mike Schultz and John E. Doerr, along with Lee Frederiksen, Managing Partner at Hinge, this new edition of Professional Services Marketing walks readers through a field-tested, research-based marketing and sales approach.
Learn more.