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On-Demand WebinarMike Schultz
How to Sell Ideas, Influence Buyers, and Drive Demand—Presented by Mike Schultz

Buyers are more educated and resourceful than ever before, causing sellers to search for elusive competitive edges, differentiation, and value-add. To stand out and win deals, they must become sources of insight. In this webinar, RAIN Group President Mike Schultz explains how to do that.  Watch the webinar.

This Week's Marketing & Sales Articles


2 Ideas for Breaking through Sales Barriers - By Jill Konrath

Emails that Build Relationships (and Sales) with Your Buyers
- By Shannon Belew

Be an Audi Spyder, Not a Ford Focus - By Michael J. Katz


Kendra LeeFeatured Podcast
4 Dos and Don'ts for Prospecting Emails
—A RainToday Podcast with Kendra Lee

People are quick to delete emails these days. You can do things, however, to prevent your prospecting emails from being instantly deleted. Listen as Kendra Lee explains what you should do—and not do—to get prospects to pay attention to your emails. Listen to the podcast.

New Sales ResourceGuides and Tools
Self-Assessment: Selling Insights and Ideas

Do you have what it takes to be a successful insight seller? This self-assessment will help you determine if you do. In it, you'll rate yourself on eight abilities that are key to insight selling success. When you're done, you'll see what your strengths are, as well as the areas in which you can improve. Download the self-assessment.


Featured Case Study
Marketing Firm Uses LinkedIn and Content to Attract Clients and Shorten the Sales Cycle — By M. Sharon Baker

Mahoney Internet MarketingMahoney Internet Marketing needed to change: determine who its ideal clients are and how to attract them. The answer came in the form of referrals, content for its ideal clients, and prospecting via LinkedIn. The effort resulted in several new clients and a shortened sales cycle. Read the case study.

Buy Our Book
Professional Services Marketing,
Second Edition

Co-authored by RAIN Group leaders Mike Schultz and John E. Doerr, along with Lee Frederiksen, Managing Partner at Hinge, this new edition of Professional Services Marketing walks readers through a field-tested, research-based marketing and sales approach.
Learn more.