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 Upcoming WebinarScott Armstrong
How to Convert and Qualify More Sales-Ready Leads
Presented by Scott Armstrong, Oct. 9

To generate more leads, you need to build online marketing that is driven by your objectives, is buyer-focused, offers more relevant content, and uses your data to improve your performance. Scott Armstrong will explain how to do that and show you how one firm has created a program that is generating sales-ready leads. Learn more.

This Week's Marketing & Sales Articles


8 Ways to Handle Hostile Questions and Difficult People - By Darlene Price 


Common Sales Negotiation Advice Debunked - By Mike Schultz


Measuring Trust in Sales Is Like Measuring Subatomic Particles
- By Charles H. Green


Featured PodcastPeter McLaughlin
Language Patterns You Can Use to Persuade Customers
A RainToday Podcast with Peter McLaughlin

Salespeople are often taught to offer buyers rational-sounding reasons for them to buy something. The reality is decisions are made on an emotional and unconscious level. And sellers can use language patterns to affect buyers' decisions, says Peter McLaughlin, author of Becoming the Customer. Listen to the podcast.

Buy Our BookGuides and Tools
Insight Selling

In our new book, Insight Selling, bestselling authors Mike Schultz and John Doerr introduce a three-level framework that will help you inspire buyers, influence agendas, maximize value, and use insight to win more sales. Buy the book.


Featured Free Download5 Keys to Maximizing Sales with Existing Accounts
5 Keys to Maximizing Sales with Existing Accounts

Growing existing accounts is a huge, untapped opportunity for many. To help you make the most out of your client relationships, RAIN Group presidents Mike Schultz and John Doerr share the five areas where high performers in strategic account management excel that allow them to enjoy significant account and revenue growth. Download the free ebook.

New Sales ResourceSales Negotiations
Sales Negotiations Reference Sheet

If you have ever felt overwhelmed as you prepared for a sales negotiation, this new reference guide can help. Chock-full of tips and reminders in an “at-a-glance” format, it will help you prepare for whatever your prospective buyer throws at you. You get specific tips and advice to help you stay focused and successful in your next negotiation. Download the reference sheet.





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