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To generate business from your content, you need an epic content marketing strategy. You need to create powerful messages and stories that resonate with clients and lead to widespread distribution on social media and in the press. In this webinar, content marketing expert Joe Pulizzi will get you started doing just that. Learn more.
When someone says your price is too high, you haven't done your job. You didn't build value. You didn't show the person the value you provide is worth more than the price. To help you do that—and make price a non-issue—Kurt Mortensen, author of Maximum Influence, explains three pricing strategies. Listen to the podcast.
Every buyer has a specific persona, and that persona can make or break your sales opportunity. Fortunately, the number of buyer personas is only eight. This reference sheet will help you understand and respond to the eight buyer personas you must understand in order to win more sales. Download the reference sheet.
Insight Discovery lacked visibility and brand awareness, especially in the financial sector in which it specialized. To improve that, the firm decided to produce sponsored Leadership Roundtables. Not only have the events increased media coverage and business, but they have also become a revenue stream for the firm. Learn more.
Co-authored by RAIN Group leaders Mike Schultz and John E. Doerr, along with Lee Frederiksen, Managing Partner at Hinge, this new edition of Professional Services Marketing walks readers through a field-tested, research-based marketing and sales approach. Learn More.