Free Webinar

How to Convince Buyers to Buy
Presented by Mike Schultz and Patrick Cahill
June 18, at 2 p.m. ET

You think your ROI case is compelling, you’ve differentiated your offerings from your competitors, and you’ve established yourself and your company as experienced. But the buyer doesn’t buy (or doesn’t buy from you). How do you change that—get them to see what they didn’t see? Attend this free webinar and find out. Learn more.

This Week's Marketing & Sales Articles

Why Prospects Don't Pay Attention to Your Offline Marketing - By Lisa Mininni

Which Clients Should You Up-Sell and Cross-Sell? - By Colleen Francis

[Video] How to Nurture Prospects without Being a Pest - By Jill Konrath

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Featured Podcast

The Biggest Barrier to Implementing a Marketing Planning System—and How to Eliminate It - An Interview with Mike Meldrum

Many barriers prevent them from implementing one, but the biggest is the lack of line management support. Listen as Mike Meldrum, co-author of The Complete Marketer, explains why this is a problem, how to eliminate it, as well as other challenges marketers face. Listen to the podcast.

New Must-Read Research

What Sales Winners Do Differently

In this new research from RAIN Group, find out how selling has changed, what behaviors separate sales winners most from second-place finishers, and learn about the three levels of behaviors that will help you win your next sale. Download the Report.

Featured Case Study

Sponsored Events Help Small Research Firm Get Media Attention, Grow Business - By Gwen Moran

Insight Discovery lacked visibility and brand awareness, especially in the financial sector in which it specialized. To improve that, the firm decided to produce sponsored Leadership Roundtables. Not only have the events increased media coverage and business, but they have also become a revenue stream for the firm. Learn more.

New Book Release

Professional Services Marketing, Second Edition

Co-authored by RAIN Group leaders Mike Schultz and John E. Doerr, along with Lee Frederiksen, Managing Partner at Hinge, this new edition of Professional Services Marketing walks readers through a field-tested, research-based marketing and sales approach. Learn More.