Best Sellers

Pricing in the consulting industry: How do you compare? The bedrock of competitive analysis includes having a solid grasp of competitor sales and marketing practices - especially the fee structures, discounting guidelines, pricing approaches, and overall pricing models that can spell the difference between champion players and the also-rans. With the Fees and Pricing Benchmark Report, you will learn exactly what the pricing landscape looks like in the consulting field. Read More

What is the key to effective face-to-face networking? How do you set your networking activities in motion? How do you keep your network fresh and active? By focusing on how you can help others to succeed and prosper, you contribute to their success as well as your own. Face-to Face Networking for Professional Services: A Primer for Relationship Building will provide you with the tips and tactics you can use to organize and prioritize your networking activities and set them in motion. Read More

White papers are one of the most effective offers used by professional services firms to generate new leads for their services. A well-written white paper allows you demonstrate your expertise in a way that provides value to your prospects. But, writing the white paper is only half the story. You must get it in the hands of decision makers. This e-guide contains best practices, samples, templates and tips you can use when writing and marketing your own white paper. Read More

As a service firm leader, you need to make decisions about marketing, lead generation, and business development that will shape the future growth and success of your firm. What's Working In Lead Generation will help you develop your lead generation strategy and decide how to spend your time, energy, and money for the best marketing ROI in B2B Professional Services. Read More

Pricing in the marketing, advertising, and PR industry: How do you compare? The bedrock of competitive analysis includes having a solid grasp of competitor sales and marketing practices - especially the fee structures, discounting guidelines, pricing approaches, and overall pricing models that can spell the difference between champion players and the also-rans. With the Fees and Pricing Benchmark Report, you will learn exactly what the pricing landscape looks like in the marketing, advertising, and PR field. Read More

Many service firm leaders and rainmakers avoid cold calling like the plague, but the truth is, when used correctly, cold calling to set meetings can be very successful. Through an in-depth interview with veteran services cold-caller Sandy O’Dell, cold- and warm-calling formulas and tips, a cold calling checklist, and seven on-point articles, this e-guide will provide you with the motivation to make your cold calls and set meetings with prospects. Read More