Brick by Brick: Building a Value Proposition that Sells

One of the biggest problems that consultants have is articulating the value of what they do, especially to prospects they've never met before. After all...

* Your services are complex and difficult to describe-it's impossible to pare down all that you do into a 60-second elevator pitch

* Your solutions are customized to each client's particular situation and needs

* You help your clients in a broad range of areas, so it's difficult to know what will resonate with the person sitting across the table

* It's easy to talk about what you do, but it can be difficult to quantify the impact

* You view (or perceive that buyers view) your services as a commodity-it just is what it is

Being able to position your value in a way that grabs attention and communicates the benefits of working with you is vital to your selling success.

To help, we developed the free report, The 10 Commandments for Building a Value Proposition that Sells. In it we walk you through the process brick by brick and show you how to build a value proposition that opens doors, wins you new clients, and allows you to charge (and get) premium prices.

In this 27-page report, you'll learn:

• 6 common value proposition pitfalls to avoid
• How not to fall into the "your services are a commodity" trap
• 3 keys to a successful value proposition, and the many forms it can take
• How to use your value proposition to connect with potential buyers
• 6 building blocks that grab attention and get prospects to buy
• The myth of the elevator pitch, and what you need to do instead
• Why the concept of the unique selling proposition (USP) doesn't apply to consulting

Plus, we'll share real-life examples of winning value propositions.

>> Click here to download the free report, 10 Commandments for Building a Value Proposition that Sells.