• There Are No Secrets or Tricks in Marketing and Sales

    By Michelle Davidson

    No quick fix buttomEveryone is looking for the "secret," the "trick," the "one thing," and so on that will make their lives easier. Whether it's losing weight, looking younger, getting more Twitter followers, or generating more leads, we'd all love to have a quick and easy way to make it happen.

    The truth is the Easy button does not exist (sorry, Staples). There are no secrets or tricks. Everything takes time and effort. Everything is a process.

    And sometimes the thing that's needed to achieve a goal is ignored. Consider marketing professional services. People know they should focus their efforts on specific markets with a targeted set of services, but they don't, writes Michael W. McLaughlin in his article The 'Secret' of Professional Services Marketing.

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  • When a Buyer Loses Interest

    By Michelle Davidson

    You're in a meeting with a prospect. It starts out great. They are friendly, they listen attentively, they answer your questions, and they ask you a few questions.

    But then as you explain your solution's features, share some statistics, and talk about how your service helped a similar company, you notice one of the people on the buying team shaking his head. Not long after that, another person on the team looks at her watch and another pulls out his phone to check his messages.

    You've lost them. They don't care, and they don't want to hear any more.

    More than likely your gut is telling you to get out of that situation—and get out of there as fast as you can. Run! Some people would—they'd cave to their addiction for comfort and leave the uncomfortable situation as soon as possible. And they would lose the sale.

    If you face your discomfort, however, and stop the presentation to address their actions ("Jim, you don't seem to agree with those statistics. Have you heard something different?"), you can uncover the source of their problem, keep the conversation going, and work toward the sale.

    The key to handling this type of uncomfortable situation is to decide how you're going to handle it before it happens, says Jeff Shore in his podcast interview How to Build Your 'Boldness Muscle' and Win More Sales.

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  • Sales Mistakes Nearly Everyone Makes

    By Michelle Davidson

    Oops"And bad mistakes ‒ I've made a few." —Queen, "We Are the Champions"

    We all make mistakes. We say something that we think is helpful (to a prospect, client, or even a spouse), and it backfires. Or we act selfishly (I have a quota, goal, revenue target, etc. to meet), and the short-term gain causes us long-term benefits.

    Mistakes are human nature—even the pros make them. It's how you handle those mistakes that matters. You can deny it happened, ignore it, hang on to it and make yourself miserable, or learn from it and try to not let it happen again.

    You might even be making mistakes unknowingly. Your brain (and sometimes your gut) tells you what you're doing is right, but in reality you should be doing the opposite.

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  • Buyers Want to Know: How Can You Add Insight?

    By Michelle Davidson

    John Doerr, What It Takes to Sell with Insight"What do you know about my business, and how can you add insight?"

    That's a question more and more prospects are asking of salespeople and professionals involved in business development. Buyers these days know all about you, your company, and your services thanks to the plethora of information available on the Internet. Some people are so diligent they find information about you that you didn't think was publicly available.

    That means when they contact you or agree to meet with you, you must provide something more. And that something is insight, says John Doerr, co-author of Insight Selling and president of RAIN Group, which has researched extensively what buyers want from salespeople.

    "One of the things with our research is what separates the top salespeople—the ones who won—from the ones who came in second place. … And the top two, according to the buyers we talked with, were provided new ideas and insights and collaborated with me," Doerr says.

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  • What You Know Matters As Much As the Things You Do

    By Michelle Davidson

    Ideas equal moneyI'm a list maker. I love making my lists and crossing things off them. In my team meetings, being able to tick off the things I've accomplished or I'm working on gives me a sense of accomplishment.

    I do lots of things that don't lead to crossing something off my list, though. I'm sure that's the case for many of you with your client work. Yes, you have projects for which you have certain tasks to complete and goals to achieve. Those are the things you do for your client.

    You provide more than that, however. You also provide knowledge, insight, and advice to clients. Those things are worth as much as the things you do—cross off on your list—and you should be paid for them, says Michael J. Katz in his article Get Paid for What You Know, As Well As What You Do.

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  • Get Clients Buying, Not Just Talking

    By Michelle Davidson

    Exciting Stuff!Earlier this week Apple kicked off its Worldwide Developer's Conference '14, announcing OS X Yosemite, iOS 8, and Apple's HomeKit that will enable you to use your iPhone to control household devices.

    "Siri, open the garage door, please."

    (That sounds a lot like 2001: A Space Odyssey, doesn't it? "Open the pod bay doors, please, HAL." But I digress.)

    Within minutes the Internet was buzzing with news of the announcements.

    Buzz is fun and exciting. It gets people's imagination running and conversations flowing. If it's really big (like Apple's), it starts trending on Twitter and Facebook, makes it onto the evening news, and has late-night talk show hosts cracking jokes about it.

    But buzz doesn't necessarily translate into sales. I'm a loyal Apple user, so the new operating systems will be a natural progression for me. The HomeKit, though? As cool as it sounds, I will pass.

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  • Stop Winging It and Start Planning It

    By Michelle Davidson

    What's Your Plan?"What's the plan, Stan?"

    I've been saying that to my daughter a lot lately, trying to get her to organize her approach to things—whether it's doing homework, taking her final exams, getting a summer job, or getting together with friends.

    As mom, I want to know where she's going and what she's doing. But I also know having a plan is the best way to accomplish things, especially big or daunting projects. Breaking them down into their parts and devising a strategy for each not only helps you better cope with the enormity of the project, but it gives you better overall results.

    Whether you're meeting with a prospect or implementing a new marketing tactic, you need a strategy.

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  • How Agile Selling Leads to Greater Sales Success

    By Michelle Davidson

    Agile Selling by Jill KonrathRecently I had a chance to talk with Jill Konrath, author of newly released book, Agile Selling: Get Up to Speed Quickly in Today's Ever-Changing Sales World. She also wrote two previous bestsellers: SNAP Selling and Selling to Big Companies.

    Now, Jill is back with a whole new take on sales that stresses the need for agility—a word that isn't used frequently in the sales or business development arena.


    Jill, what is agile selling? Can you give us a definition?
    Jill Konrath: Agile selling is about being nimble in the face of continuous change. It's about being able to adapt quickly to new market dynamics, rapidly launching new products or services, and getting up to speed quickly in a new position.

    Agile selling is also about turning yourself into the primary differentiator—a person your prospects and customers want to work with because you personally bring so much value to the relationship.

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  • Arm Yourself for the Sales Battle

    By Michelle Davidson

    Thrown of SwordsThinking about sales these days, it often seems companies are continually fighting battles. New—even larger—businesses enter your market, creating a threat. Internal issues affect growth. Poor product and service quality cause you to lose customer loyalty. And you need expertise and the right tools to win the battles.

    Maybe I've been watching too much Game of Thrones (recently I watched all of Season 1 in just two days), but in talking with CEOs, sales experts, and professionals working with clients, every day brings a new challenge—a new battle. Here are a few things you can do to win not just the sales battles but hopefully the war.

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  • The Best Time to Set a Follow-Up Meeting

    By Michelle Davidson

    Nancy Fox presents The Fortune Is In the Follow-UpI'm sure you've done this: you go to a conference, collect a pocketful of business cards, then when you return to your office you face the task of following up with those people. What initially seemed like a great networking and even prospecting opportunity, now seems like hassle.

    A better option would have been to set a follow-up meeting before parting ways with the person, says Nancy Fox, who is presenting a webinar May 20 titled The Fortune Is In the Follow-Up: 4 Steps to Bigger and Better Leads.

    "Sometimes people want to be followed up with after the event. But sometimes it's just a great connection, and you definitely want to make something happen. The best time to put a follow-up into action is right then and there," Fox says in a recent interview.

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