Congratulations to Lisa Nirell! Her article Re-Imagining What a Law Firm Could Be: Scrapping Billable Hours for a Client-Centric Model took home last week's Readers' Choice Award. It's a great read, so check it out if you missed it.
As always, let's turn our attention to this week's content:
Ed Thompson gets the ball rolling with an article on how to effectively coordinate efforts between sales and marketing in order to grow existing client accounts. If implemented correctly, this process could result in a huge boost to your sales revenue.
And if you're interested in in boosting revenue, Mark Hunter's new article is right up your alley. He'll teach you how to convey the value of your services to prospects so that you're not forced into lowering your prices. Similarly, Vickie K. Sullivan contributes a stellar piece on how to land high-paying speaking opportunities, particularly how adjust to conference organizers' changing needs.
Meanwhile, Jeff Quipp gives a podcast interview about online tools you can use to enhance your marketing efforts, and case study guru M. Sharon Baker shares the story of an online ad network that used partnerships and inbound marketing to triple its revenue.
Which piece of content from this week's Rainmaker Report (April 18) do you think is worthy of taking home the Readers' Choice Award? Check them all out below, and then head to Facebook to cast your vote.
Jonathan Carlson is a Senior Marketing Associate at RainToday.com. He implements and oversees all of RainToday’s marketing initiatives, and works with partners and advertisers to ensure that people across the globe know about the greatness that is RainToday. He is also a weekly contributor to the RainToday blog.
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