So, the moral of the story: don't mess with Cian McLoughlin. He just put an old-school thumping on the competition to claim last week's Readers' Choice award. You can read his winning article, 3 Letters that Will Change the Way You Sell-WLR, here. Congrats, Cian, and please don't take my lunch money.
Here's the thing, though: Cian is back for more this week, with part two of his three-part series on how to develop a Win/Loss Review program. Can anyone dethrone him, or should we just hand him the victory right now?
Before making a decision, let's take a look at the rest of this week's field.
Perennial favorite Colleen Francis returns with a great piece on what to do when a prospect or client goes "stealth" on you. She walks you step by step through what you need to do to get the relationship back on track.
Next up, another RainToday heavyweight, Mark Hunter, delivers a terrific podcast on why discounting your price is one of the best ways to run yourself out of business. And contributing editor Vickie K. Sullivan weighs in with an article on the conversations you need to have if you're going to break through from the world of free speaking engagements into the promised land of big-fee speaking engagements.
Rounding out the lineup is case study extraordinaire Gwen Moran. She shares the story of Tom Zuber, whose law firm developed an easy-to-use law firm IT system that it turned into a service business. It's a great read, so be sure to take a look.
Based on that, I'd say Cian might just have a fight on his hands. What do you think?
Jonathan Carlson is a Senior Marketing Associate at RainToday.com. He implements and oversees all of RainToday’s marketing initiatives, and works with partners and advertisers to ensure that people across the globe know about the greatness that is RainToday. He is also a weekly contributor to the RainToday blog.
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