A conference is an incredible opportunity to build relationships with extraordinary people. To maximize the return on your (firm's) investment of time and money, you can't afford to be a conference commoner. You have to be a Conference Commando. I know: It sounds a little cheesy. But please, read on, because these tips are not only sincere, they're important. Read More

It seems intuitive. To be successful in marketing and lead generation, you must first, before anything else, know who your best potential clients are. But what percentage of companies actually knows this? And, are the ones that do really more successful at generating leads? The answers may surprise you and leave you with important work to do. Read More

We all agree that cold calling is not the most effective way to generate new business. But many of the professionals I work with tell me that effective cold call training was the basis for their sales success. Since we must cold call, how can we be sure of achieving great results, and have fun at the same time? As successful professionals will tell you, have a plan. Read More

Internal marketing at many firms consists of distributing copies of the firm's brochure to partners and staff. Others primarily develop firm mission and values statements and occasionally mention them at staff meetings. Smart firms, however, use internal marketing to motivate employees, whose performance, in turn, helps the firm achieve its growth and profitability goals. Read More