Thought Leadership

What’s the key to becoming a thought leader in your field? Is it the right decision for you? Where do you begin, and how long will it take? In 195 pages of down-to-earth advice, How To Become A Thought Leader combines expert analysis with advice from 9 thought leaders, giving you the background and self-evaluation tools to pick your path and go for it.

PR is rated as one of the top 5 most effective ways professional services firms generate new leads. But, the web has changed the rules of PR. With the ability of the media and millions of prospects around the world to read press releases directly on websites like Google News, Yahoo! News, blogs, and via vertical market sites and search engines, professional services firms must fundamentally alter the way they think about PR. Read More

White papers are one of the most effective offers used by professional services firms to generate new leads for their services. A well-written white paper allows you demonstrate your expertise in a way that provides value to your prospects. But, writing the white paper is only half the story. You must get it in the hands of decision makers. This e-guide contains best practices, samples, templates and tips you can use when writing and marketing your own white paper. Read More

Purchase the RainToday Business Book Publishing Series (including both The Business Impact Of Writing A Book and The Ultimate Guide To Publishing & Marketing A Business Book), and save 20%! Get the research data and how-to advice, all in one convenient package. Read More

Data, Analysis, And Advice From Professional Service Providers Who Have Done It

Are you trying to figure out, “Is it really worth it to publish a book?” Deciding whether or not to write a book, actually sitting down to write it, and going through the process to get a book published is incredibly time consuming and can be confusing. With advice and data directly from authors who’ve done it, The Business Impact of Writing a Book gives you the data on what publishing a book can do for you and your professional service practice. Read More

You've read the data. You've heard the stories. Publishing a business book can vastly improve your ability to raise your fees, close deals, generate new leads, and improve your professional reputation overall. So how do you go about publishing and marketing a book to grow your practice? Read More

How do things work at Jossey-Bass? What trends do they notice in the business book industry, and what are they looking for in book proposals? In this interview, Acquisitions Editor Neal Maillet discusses the inner workings of this well-regarded business book publisher, and sheds some light on the publishing industry as a whole. Read More

What do acquisitions editors look for in a good book proposal? How do they decide whether or not to publish a business book? In this RainToday interview, Mary Glenn, a senior editorial director at McGraw-Hill, gives sought-after answers to these key questions and more. Read More

One of the biggest findings from our research, The Business Impact Of Writing A Book, is that the actual process of writing a business book is only half the battle. The other half, the portion that can ultimately determine the success of your work, lies in the marketing of the book. RainToday interviewed David Meerman Scott, author of Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers, to learn his internet marketing secrets and why he says that the traditional forms of marketing are a waste of time. Read More