Marketing & Lead Generation

Pricing in the marketing, advertising, and PR industry: How do you compare? The bedrock of competitive analysis includes having a solid grasp of competitor sales and marketing practices - especially the fee structures, discounting guidelines, pricing approaches, and overall pricing models that can spell the difference between champion players and the also-rans. With the Fees and Pricing Benchmark Report, you will learn exactly what the pricing landscape looks like in the marketing, advertising, and PR field. Read More

Pricing in the architecture, engineering, and construction industry: How do you compare? The bedrock of competitive analysis includes having a solid grasp of competitor sales and marketing practices - especially the fee structures, discounting guidelines, pricing approaches, and overall pricing models that can spell the difference between champion players and the also-rans. With the Fees and Pricing Benchmark Report, you will learn exactly what the pricing landscape looks like in the architecture, engineering, and construction field. Read More

Pricing in the consulting industry: How do you compare? The bedrock of competitive analysis includes having a solid grasp of competitor sales and marketing practices - especially the fee structures, discounting guidelines, pricing approaches, and overall pricing models that can spell the difference between champion players and the also-rans. With the Fees and Pricing Benchmark Report, you will learn exactly what the pricing landscape looks like in the consulting field. Read More

As a service firm leader, you need to make decisions about marketing, lead generation, and business development that will shape the future growth and success of your firm. What's Working In Lead Generation will help you develop your lead generation strategy and decide how to spend your time, energy, and money for the best marketing ROI in B2B Professional Services. Read More

White papers are one of the most effective offers used by professional services firms to generate new leads for their services. A well-written white paper allows you demonstrate your expertise in a way that provides value to your prospects. But, writing the white paper is only half the story. You must get it in the hands of decision makers. This e-guide contains best practices, samples, templates and tips you can use when writing and marketing your own white paper. Read More

PR is rated as one of the top 5 most effective ways professional services firms generate new leads. But, the web has changed the rules of PR. With the ability of the media and millions of prospects around the world to read press releases directly on websites like Google News, Yahoo! News, blogs, and via vertical market sites and search engines, professional services firms must fundamentally alter the way they think about PR. Read More

In this webinar, you will learn not only why direct lead generation is difficult for professional services firms, but also how to succeed with it and grow your firm. Mike Schultz, Publisher of RainToday, teaches you how to target prospects, create a lead generation system, nurture leads, integrate your brand, and more. Read More

Many service firm gurus and marketers say cold calling does not work - it's inconceivable, even, that you would give it a second thought. But cold calling can be successful, when done correctly. In this audio recording of the teleseminar, Cold Calling For Professional Services, Wendy Weiss, The Queen of Cold Calling discusses how to overcome the fear of cold calling, the three keys to being comfortable prospecting by telephone, common mistakes to avoid, and more. Read More

Purchase the RainToday Business Book Publishing Series (including both The Business Impact Of Writing A Book and The Ultimate Guide To Publishing & Marketing A Business Book), and save 20%! Get the research data and how-to advice, all in one convenient package. Read More