Research Reports

Pricing in the marketing, advertising, and PR industry: How do you compare? The bedrock of competitive analysis includes having a solid grasp of competitor sales and marketing practices - especially the fee structures, discounting guidelines, pricing approaches, and overall pricing models that can spell the difference between champion players and the also-rans. With the Fees and Pricing Benchmark Report, you will learn exactly what the pricing landscape looks like in the marketing, advertising, and PR field. Read More

Pricing in the architecture, engineering, and construction industry: How do you compare? The bedrock of competitive analysis includes having a solid grasp of competitor sales and marketing practices - especially the fee structures, discounting guidelines, pricing approaches, and overall pricing models that can spell the difference between champion players and the also-rans. With the Fees and Pricing Benchmark Report, you will learn exactly what the pricing landscape looks like in the architecture, engineering, and construction field. Read More

Pricing in the consulting industry: How do you compare? The bedrock of competitive analysis includes having a solid grasp of competitor sales and marketing practices - especially the fee structures, discounting guidelines, pricing approaches, and overall pricing models that can spell the difference between champion players and the also-rans. With the Fees and Pricing Benchmark Report, you will learn exactly what the pricing landscape looks like in the consulting field. Read More

As a service firm leader, you need to make decisions about marketing, lead generation, and business development that will shape the future growth and success of your firm. What's Working In Lead Generation will help you develop your lead generation strategy and decide how to spend your time, energy, and money for the best marketing ROI in B2B Professional Services. Read More

How do prospective clients identify, evaluate, trust, and eventually decide to hire you? Having purchased $1.6 Billion in professional services, nearly 200 buyers reveal their hiring behaviors and attitudes. It’s time - get inside your clients’ heads! Report features 170 pages of easy-to-read content, 70 charts and tables, 105 direct quotes from buyers, and expert commentary and analysis from services marketing professionals. Read More

What’s the key to becoming a thought leader in your field? Is it the right decision for you? Where do you begin, and how long will it take? In 195 pages of down-to-earth advice, How To Become A Thought Leader combines expert analysis with advice from 9 thought leaders, giving you the background and self-evaluation tools to pick your path and go for it.

Purchase the RainToday Business Book Publishing Series (including both The Business Impact Of Writing A Book and The Ultimate Guide To Publishing & Marketing A Business Book), and save 20%! Get the research data and how-to advice, all in one convenient package. Read More

Data, Analysis, And Advice From Professional Service Providers Who Have Done It

Are you trying to figure out, “Is it really worth it to publish a book?” Deciding whether or not to write a book, actually sitting down to write it, and going through the process to get a book published is incredibly time consuming and can be confusing. With advice and data directly from authors who’ve done it, The Business Impact of Writing a Book gives you the data on what publishing a book can do for you and your professional service practice. Read More

You've read the data. You've heard the stories. Publishing a business book can vastly improve your ability to raise your fees, close deals, generate new leads, and improve your professional reputation overall. So how do you go about publishing and marketing a book to grow your practice? Read More