Research Reports

As companies struggle to compete in a crowded market and gain the attention of busy buyers, lead generation has risen to the top of technology and professional services marketers’ priority lists. Facing such competition, how can you keep up and compete to win new deals? Lead Generation Benchmark Report: How the Best Firms Fill the Pipeline shows you. In it we examine the lead generation practices of professional services companies and identify the best practices that drive superior business performance. Read More

How do prospective clients identify, evaluate, trust, and eventually decide to hire you? Having purchased $1.7 billion in professional services, more than 200 buyers reveal their hiring behaviors and attitudes. It’s time - get inside your clients’ heads! The report features 57 pages of data and analysis, 29 charts and tables, and 18 major analyst observations, commentary, and recommendations. Read More

Pricing in the marketing, advertising, and PR industry: How do you compare? The bedrock of competitive analysis includes having a solid grasp of competitor sales and marketing practices - especially the fee structures, discounting guidelines, pricing approaches, and overall pricing models that can spell the difference between champion players and the also-rans. With the Fees and Pricing Benchmark Report, you will learn exactly what the pricing landscape looks like in the marketing, advertising, and PR field. Read More

Pricing in the architecture, engineering, and construction industry: How do you compare? The bedrock of competitive analysis includes having a solid grasp of competitor sales and marketing practices - especially the fee structures, discounting guidelines, pricing approaches, and overall pricing models that can spell the difference between champion players and the also-rans. With the Fees and Pricing Benchmark Report, you will learn exactly what the pricing landscape looks like in the architecture, engineering, and construction field. Read More

Pricing in the consulting industry: How do you compare? The bedrock of competitive analysis includes having a solid grasp of competitor sales and marketing practices - especially the fee structures, discounting guidelines, pricing approaches, and overall pricing models that can spell the difference between champion players and the also-rans. With the Fees and Pricing Benchmark Report, you will learn exactly what the pricing landscape looks like in the consulting field. Read More

Purchase the RainToday Business Book Publishing Series (including both The Business Impact Of Writing A Book and The Ultimate Guide To Publishing & Marketing A Business Book), and save 20%! Get the research data and how-to advice, all in one convenient package. Read More