Interviews

What’s the key to becoming a thought leader in your field? Is it the right decision for you? Where do you begin, and how long will it take? In 195 pages of down-to-earth advice, How To Become A Thought Leader combines expert analysis with advice from 9 thought leaders, giving you the background and self-evaluation tools to pick your path and go for it.

Many service firm leaders and rainmakers avoid cold calling like the plague, but the truth is, when used correctly, cold calling to set meetings can be very successful. Through an in-depth interview with veteran services cold-caller Sandy O’Dell, cold- and warm-calling formulas and tips, a cold calling checklist, and seven on-point articles, this e-guide will provide you with the motivation to make your cold calls and set meetings with prospects. Read More

Purchase the RainToday Business Book Publishing Series (including both The Business Impact Of Writing A Book and The Ultimate Guide To Publishing & Marketing A Business Book), and save 20%! Get the research data and how-to advice, all in one convenient package. Read More

You've read the data. You've heard the stories. Publishing a business book can vastly improve your ability to raise your fees, close deals, generate new leads, and improve your professional reputation overall. So how do you go about publishing and marketing a book to grow your practice? Read More

What do acquisitions editors look for in a good book proposal? How do they decide whether or not to publish a business book? In this RainToday interview, Mary Glenn, a senior editorial director at McGraw-Hill, gives sought-after answers to these key questions and more. Read More

Do you know what it takes to pitch your book to a publisher? Expert literary agent and author, Jeff Herman, does. Herman shares not only his thoughts and advice on working with agents, but also advice on working with big name publishers. Find out how he picks winning business books from the masses, how many copies bestsellers need to sell, and much more. Read More

As more and more business books come onto the market, publishers are looking for authors who not only have a great idea, but also a great marketing platform in mind. In this RainToday interview, John Willig, literary agent and former editor and marketing manager at two major publishing houses, shares the truth about how the publishing process really works. Read More

One of the biggest findings from our research, The Business Impact Of Writing A Book, is that the actual process of writing a business book is only half the battle. The other half, the portion that can ultimately determine the success of your work, lies in the marketing of the book. RainToday interviewed David Meerman Scott, author of Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers, to learn his internet marketing secrets and why he says that the traditional forms of marketing are a waste of time. Read More

If writing a book was as easy as snapping your fingers, everyone would write one. While it may be one of the top marketing tactics you can employ for yourself and your firm, the process of writing a book can be both time consuming and draining. Read some simple tips in this interview with seasoned author, C.J. Hayden, on how to stay on task, write your book, and reap the rewards of getting published. Read More