How To Guides & Tools

One year ago, in the midst of the worst economic recession in recent memory, we launched a case study series called What’s Working in Marketing & Selling Professional Services. Our goal: to help B2B service providers maintain pipelines and close new business despite limited resources and a down economy. In this ebook, we share 10 of these success stories highlighting how B2B professional services firms used affordable marketing tactics to grow their business despite the down economy. Read More

Once upon a time professional services firms relied solely on referrals and three martini lunches to get new business. While referrals and networking are still key ways to generate new business, these approaches alone are not enough to fuel growth. You must take a proactive approach to generate a steady stream of leads and discussions. And, beyond referrals, in-person seminars are the leading way buyers find service providers. It’s a lot of work running a short seminar and this Short B2B Seminar Planning Starter Kit will give you the tips, insights, a step-by-step process, templates, and samples you need to get started running your own seminars. Read More

What is the key to effective face-to-face networking? How do you set your networking activities in motion? How do you keep your network fresh and active? How can you use social networking to build, maintain, and enhance relationships? Which social media tools are right for your firm? Where should you begin? By focusing on how you can help others to succeed and prosper, you contribute to their success as well as your own. Networking for Professional Services: A Primer for Relationship Building (Including a Special Supplement on Social Networking) will provide you with tips and tactics you can use to organize and prioritize your networking activities and set them in motion. Read More

White papers are one of the most effective offers used by professional services firms to generate new leads for their services. A well-written white paper allows you demonstrate your expertise in a way that provides value to your prospects. But, writing the white paper is only half the story. You must get it in the hands of decision makers. This e-guide contains best practices, samples, templates and tips you can use when writing and marketing your own white paper. Read More

What’s the key to becoming a thought leader in your field? Is it the right decision for you? Where do you begin, and how long will it take? In 195 pages of down-to-earth advice, How To Become A Thought Leader E-Guide combines expert analysis with advice from 9 thought leaders, giving you the background and self-evaluation tools to pick your path and go for it. Read More

PR is rated as one of the top 5 most effective ways professional services firms generate new leads. But, the web has changed the rules of PR. With the ability of the media and millions of prospects around the world to read press releases directly on websites like Google News, Yahoo! News, blogs, and via vertical market sites and search engines, professional services firms must fundamentally alter the way they think about PR. Read More