How To Guides & Tools

What is the key to effective face-to-face networking? How do you set your networking activities in motion? How do you keep your network fresh and active? By focusing on how you can help others to succeed and prosper, you contribute to their success as well as your own. Face-to Face Networking for Professional Services: A Primer for Relationship Building will provide you with the tips and tactics you can use to organize and prioritize your networking activities and set them in motion. Read More

White papers are one of the most effective offers used by professional services firms to generate new leads for their services. A well-written white paper allows you demonstrate your expertise in a way that provides value to your prospects. But, writing the white paper is only half the story. You must get it in the hands of decision makers. This e-guide contains best practices, samples, templates and tips you can use when writing and marketing your own white paper. Read More

What’s the key to becoming a thought leader in your field? Is it the right decision for you? Where do you begin, and how long will it take? In 195 pages of down-to-earth advice, How To Become A Thought Leader E-Guide combines expert analysis with advice from 9 thought leaders, giving you the background and self-evaluation tools to pick your path and go for it. Read More

PR is rated as one of the top 5 most effective ways professional services firms generate new leads. But, the web has changed the rules of PR. With the ability of the media and millions of prospects around the world to read press releases directly on websites like Google News, Yahoo! News, blogs, and via vertical market sites and search engines, professional services firms must fundamentally alter the way they think about PR. Read More

Many service firm leaders and rainmakers avoid cold calling like the plague, but the truth is, when used correctly, cold calling to set meetings can be very successful. Through an in-depth interview with veteran services cold-caller Sandy O’Dell, cold- and warm-calling formulas and tips, a cold calling checklist, and seven on-point articles, this e-guide will provide you with the motivation to make your cold calls and set meetings with prospects. Read More

How many leads do you need to hit your revenue and growth goals? Answer this and other critical questions that will help you succeed in your marketing and sales processes using the Marketing and Sales Funnel Analysis Tool. As a services marketer or practice leader, it may be easy for you to sit down and think about your revenue and growth goals for the next 5 years. But knowing how to reach these goals and where you need to invest your marketing dollars is another story... Read More