How To Guides & Tools

One of the biggest problems professionals have is articulating the value of what they do, especially to prospects they’ve never met before. But with a little guidance and practice, you can develop a value proposition that not only communicates that value but gets prospects to sit up and pay attention. Download How to Develop a Value Proposition That Sells Kit to get expert advice, tactics, and actionable worksheets designed specifically to help you create a winning value proposition that opens doors, wins new clients, and helps you achieve premium pricing. Read More

Blogging, LinkedIn, Facebook, Twitter, MySpace, Podcasting, Wikis, del.icio.us, Digg, Flickr, YouTube. With all of the social media out there, how do you decide which tools are right for you? How can you use social networking to help build, maintain, and enhance relationships? Where should you begin? With RainToday's Social Networking for Professional Services, you get the answers to those questions and more. Read More

Today, virtually every B2B service business is achieving their marketing and growth goals by leveraging the power of content marketing. Through blogs, e-newsletters, white papers, and speaking, service firms are boosting their thought leadership, getting found on search engines, increasing the number of qualified leads they generate, and winning more deals.

With actionable advice you can apply to your content marketing campaigns, 10 Content Marketing Success Stories can help you increase the productivity of your existing content marketing initiatives or get you started. Apply the same tools and tactics that have already worked for companies like yours and start growing your business today. Read More

With the explosion of online marketing and social media marketing, you might think those tactics are the only ways to generate sales leads—that cold calling is an ancient tool only our elders would consider. But you would be wrong. Cold calling, especially when it's targeted, can be a tremendously effective sales tactic.This multimedia kit, composed of advice and tools from some of the industry's top experts, takes you step by step through the best strategies for cold calling. Start by understanding the essentials, then use the tools provided to put those techniques to work. Read More

One year ago, in the midst of the worst economic recession in recent memory, we launched a case study series called What’s Working in Marketing & Selling Professional Services. Our goal: to help B2B service providers maintain pipelines and close new business despite limited resources and a down economy. In this ebook, we share 10 of these success stories highlighting how B2B professional services firms used affordable marketing tactics to grow their business despite the down economy. Read More

Once upon a time professional services firms relied solely on referrals and three martini lunches to get new business. While referrals and networking are still key ways to generate new business, these approaches alone are not enough to fuel growth. You must take a proactive approach to generate a steady stream of leads and discussions. And, beyond referrals, in-person seminars are the leading way buyers find service providers. It’s a lot of work running a short seminar and this Short B2B Seminar Planning Starter Kit will give you the tips, insights, a step-by-step process, templates, and samples you need to get started running your own seminars. Read More