Tools

White papers are one of the most effective offers used by professional services firms to generate new leads for their services. A well-written white paper allows you demonstrate your expertise in a way that provides value to your prospects. But, writing the white paper is only half the story. You must get it in the hands of decision makers. This e-guide contains best practices, samples, templates and tips you can use when writing and marketing your own white paper. Read More

PR is rated as one of the top 5 most effective ways professional services firms generate new leads. But, the web has changed the rules of PR. With the ability of the media and millions of prospects around the world to read press releases directly on websites like Google News, Yahoo! News, blogs, and via vertical market sites and search engines, professional services firms must fundamentally alter the way they think about PR. Read More

Many service firm leaders and rainmakers avoid cold calling like the plague, but the truth is, when used correctly, cold calling to set meetings can be very successful. Through an in-depth interview with veteran services cold-caller Sandy O’Dell, cold- and warm-calling formulas and tips, a cold calling checklist, and seven on-point articles, this e-guide will provide you with the motivation to make your cold calls and set meetings with prospects. Read More

How many leads do you need to hit your revenue and growth goals? Answer this and other critical questions that will help you succeed in your marketing and sales processes using the Marketing and Sales Funnel Analysis Tool. As a services marketer or practice leader, it may be easy for you to sit down and think about your revenue and growth goals for the next 5 years. But knowing how to reach these goals and where you need to invest your marketing dollars is another story... Read More

Do you know how to lead sales conversations and meetings to get the results you desire? This 30 page e-book, in PDF format, introduces and takes you through the principles of RAIN Selling, an easy to remember, easy to apply sales methodology designed specifically for professional service Rainmakers—the traditional name for those people who bring new clients and big fees into service firms. Read More