With the explosion of online marketing and social media marketing, you might think those tactics are the only ways to generate sales leads—that cold calling is an ancient tool only our elders would consider. But you would be wrong. Cold calling, especially when it's targeted, can be a tremendously effective sales tactic.This multimedia kit comprised of advice and tools from some of the industry's top experts takes you step-by-step through the best strategies for cold calling. Start by understanding the essentials, then use the tools provided to put those techniques to work. Read More
One year ago, in the midst of the worst economic recession in recent memory, we launched a case study series called What’s Working in Marketing & Selling Professional Services. Our goal: to help B2B service providers maintain pipelines and close new business despite limited resources and a down economy. In this ebook, we share 10 of these success stories highlighting how B2B professional services firms used affordable marketing tactics to grow their business despite the down economy. Read More
Once upon a time professional services firms relied solely on referrals and three martini lunches to get new business. While referrals and networking are still key ways to generate new business, these approaches alone are not enough to fuel growth. You must take a proactive approach to generate a steady stream of leads and discussions. And, beyond referrals, in-person seminars are the leading way buyers find service providers. It’s a lot of work running a short seminar and this Short B2B Seminar Planning Starter Kit will give you the tips, insights, a step-by-step process, templates, and samples you need to get started running your own seminars. Read More
What is the key to effective face-to-face networking? How do you set your networking activities in motion? How do you keep your network fresh and active? How can you use social networking to build, maintain, and enhance relationships? Which social media tools are right for your firm? Where should you begin? By focusing on how you can help others to succeed and prosper, you contribute to their success as well as your own. Networking for Professional Services: A Primer for Relationship Building (Including a Special Supplement on Social Networking) will provide you with tips and tactics you can use to organize and prioritize your networking activities and set them in motion. Read More
White papers are one of the most effective offers used by professional services firms to generate new leads for their services. A well-written white paper allows you demonstrate your expertise in a way that provides value to your prospects. But, writing the white paper is only half the story. You must get it in the hands of decision makers. This e-guide contains best practices, samples, templates and tips you can use when writing and marketing your own white paper. Read More
What’s the key to becoming a thought leader in your field? Is it the right decision for you? Where do you begin, and how long will it take? In 195 pages of down-to-earth advice, How To Become A Thought Leader E-Guide combines expert analysis with advice from 9 thought leaders, giving you the background and self-evaluation tools to pick your path and go for it. Read More
