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- 62 Pages of compelling content, expert commentary, and incisive analyses
- 55 Charts and tables that explicitly detail surprising findings
- 6 Major pricing recommendations to recharge your marketing and sales outreach
- A median hourly rate index broken down by level of professional
- Aggregate insight culled from 132 executives in the Architecture, Engineering, and Construction Industry
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Coming Soon: Fees and Pricing Benchmark Reports for 4 other Industries
Pricing in the architecture, engineering, and construction industry: How do you compare?
A key element of growing your architecture, engineering, and construction firm is keeping ever-vigilant watch over your competition...who are they? What space do they occupy? Why do they attract – and retain – the same clients you aggressively pursue? What marketing and sales strategies do you need to put in place to guard against competitive inroads and help secure a profitable, leadership position?
The bedrock of competitive analysis includes having a solid grasp of competitor sales and marketing practices - especially the fee structures, discounting guidelines, pricing approaches, and overall pricing models that can spell the difference between champion players and the also-rans.
With the Fees and Pricing Benchmark Report, you will learn exactly what the pricing landscape looks like in the architecture, engineering, and construction field, including:
- How do large and small firms differ in their fees and pricing? Who gets higher fees and by how much?
- How often do firms discount their fees? How much of a discount is offered?
- What are the most important factors firms consider when pricing architecture, engineering, and construction services?
- What pricing strategies are most commonly used? Is the billable hour really dead?
- Are service guarantees being used? What do these guarantees cover?
- What factors influenced price increases and decreases over the past two years?
- What are the hourly fees AEC firms are charging and realizing?
Plus, this research provides a median hourly rate index by level of professional:
- Highest-level professionals (principal, senior partner, C-level managers, etc.)
- Upper-level professionals (VPs, newer partner, etc.)
- Advanced-level professionals (directors, experienced professionals)
- Mid-level professionals (managers, several years of experience, post-MBA, etc.)
- Entry-level professionals (new associates)
The Fees and Pricing Benchmark Report will allow you to measure your pricing strategies against the competition and determine if, and where, you may be leaving money on the table.
It will also provide keen insight into what the leaders in your industry are doing differently to stay ahead in a crowded market space.
Table of Contents
Section 1: Research Highlights & Recommendations
Research Highlights
Recommendations
Section 2: Pricing Strategies
Hourly or Daily Fees
Going Rates Pricing
Fixed-Fee Pricing
Cost-Plus Pricing
Value-Based Pricing
Introductory Services
Retainer Fees
Contingent or Incentive Fees
Section 3: Pricing Tactics
Challenges in Pricing Decisions
Factors in Pricing Decisions
Average (Median) Hourly Billing Rates
Discounting
Competitive Pricing
Service Guarantees
Section 4: Firm Characteristics: Implications for Pricing
Larger and Smaller Size Firms
Annual Revenue and Number of Full-Time Professionals by Size of Firm
Pricing Challenges and Decision Factors by Size of Firm
Pricing Strategies by Size of Firm
Median Hourly Rates by Size of Firm
Premium-Price Firms
Competitive Positioning
Pricing Decision Factors by Positioning
Pricing Strategies by Positioning
Hourly (Median) Billing Rates by Positioning
Profit Leaders
Which Firms Are Earning a profit?
Pricing Challenges and Decision Factors by Profitability
Annual Revenue and Profitability
Number of Full-Time Professionals Employed and Profitability
Brand Leaders
Pricing Challenges by Reputation
Pricing Strategies by Reputation
Hourly (Median) Billable Rates by Reputation
Brand Leader Annual Revenue and Growth
Price-Increasers
Changes in Fees and Pricing
Price-Increasers Pricing Challenges and Decision Factors
Change in Annual Revenue and Growth
Reputation Reach by Price Increase
Section 5: Firm Demographics
Annual Revenue
Role Within Company
Regional Location of Office
Portion of Revenue Coming from New Clients
Section 6: Methodology
Data Collection
Analysis
About RainToday.com
About Wellesley Hills Group
About the Authors
100% Money Back Guarantee
If you are not satisfied with our data, analysis, and charts, simply return Fees and Pricing Benchmark Report for a 100% refund.
Get your copy of Fees and Pricing Benchmark Report: Architecture, Engineering, and Construction Industry 2008 today. Instantly download your printable PDF, or order a printed copy that will ship within 24 hours.
Coming Soon: Fees and Pricing Benchmark Reports for 4 other Industries