11 LinkedIn Suggestions for Sales Professionals
Editor's Note: This article is an advanced excerpt from the forthcoming second edition of Jason Alba's book, I'm on LinkedIn – Now What???.
Sales professionals can use LinkedIn to increase their network, learn about prospects, do research for sales opportunities, and communicate with decision makers. Here are eleven suggestions for sales professionals to optimize LinkedIn:
- If your profile isn't complete, I might not trust who you are when you reach out to me. Flesh it out with relevant information that helps me learn about you, and maybe even trust you.
- Search is your friend. List some keywords your target segment would have in their profile, including position/role, company, industry, interests, associations, etc. Go into the Advanced People Search page and do various searches using advanced search strings. Get Shally's Cheatsheet so you get the best out of LinkedIn's search functions.
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