3 Secrets Behind Big Firms' Success

You won't have any trouble finding critics of the big consulting firms. As with all giant organizations, there's always something to find fault with. But too many critics discount the success of large firms and lose sight of the valuable lessons any consultant can learn from the big players.

To learn why and how large firms manage to turn in consistently strong business performance, you have to look beyond the stereotypes.

Easy Targets

My ears perked up at the forty-minute mark of the speaker's presentation on professional services marketing:

"It's easy for large firms to make money. They have so many feet on the street that selling is simple, practitioners have others to do the marketing, and their large, entrenched client base gives them a natural sales lead stream."