For a buyer, the term "sales process" can conjure up unpleasant feelings. They might have had an unpleasant experience with a provider that makes them not want to deal with another salesperson ever again. Or they were put through a process that was cumbersome and ineffective.
You can reverse that sentiment, however, if you follow these three tips. If done right, you'll create a positive experience for your buyer during and after the sales process that pays dividends.
You'll also cultivate loyalty and make the customer feel as though they had a great need for the service in which they invested and that it solved a problem they truly had. Heck, the buyer might even feel the sales process was a little bit fun.
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