3 Truths and a Lie about Client Acquisition

Spend enough time in airline clubs, hotel concierge levels, or at local steakhouses where business service professionals tend to hang out and talk, and invariably the discussion will be steered to the best methods for acquiring new clients. The conversation will quickly split into two camps.

One group will be very selling-averse and believe that professional services are to be sold only via word of mouth between and among existing clients and their contacts. They may also subscribe to marketing techniques that include webinars, advertising, newsletters, videos, speeches, white papers, etc. However, the thought of actually "selling" their services is Kryptonite to their self-images of being Supermen and Superwomen.

The second group will be far more willing to directly contact prospects and offer one's services unsolicited. It is that group that this article addresses.

Premium Member Content

Want to see more? Try our risk-free, 7-Day RainToday Membership Free Trial and gain access to:

  • Free Webinars: Access all on-demand webinars.
  • Free Tools and Guides: Download all how-to guides, tools, and templates for free.
  • Research and Reports: Receive 20% off RainToday research and benchmark reports.
  • 1,000+ Articles: Access our extensive library of professional services marketing, sales, and leadership articles.
  • Exclusive Premium Content: Access members-only interviews, templates, and case studies.

Free Trial

 

Already a Member? Sign in below.

Forgot Password?

Forgot Password

Enter your email address and we'll send it to you.

E-Mail Address

Subscribe to Rainmaker Report Newsletter - It's Free!

Go Premium

Expand your RainToday access with Premium Membership

  • Attend All Live and On-Demand Webinars
  • Download How-To Guides, Tools, Templates, Case Studies
  • Exclusive Discounts on Benchmark Research & Training Programs

Learn More