3 Ways to Ruin a Sales Meeting

When you're dealing with today's crazy-busy prospects, it's a real coup to set up a meeting. Sometimes you have to contact a person eight, 10, or even 20 times before you finally get to that point.

Once you do, the last thing in the world you want to do is blow it. Yet time and time again, I see it happen. Service professionals and salespeople snatch defeat from the jaws of victory.

How can that happen? When victory seems assured, what do they do to sabotage it? Here are three sales-busting mistakes many people make when they finally get a meeting. Avoid them to prevent opportunities from slipping away.

Mistake #1: Frenetic Fire Hosing

Whether a prospect grants you 5 minutes, 30 minutes, or even an hour, it's never enough time to share "everything" you want to cover –especially since you don't know if they will ever let you back in. As a result, you feel compelled to go through every gory detail about your company, products, services, guarantees, blah, blah, blah.