5 Bad Email Marketing Habits You Must Kick

There's no denying that people are starting to hit the reset button on email. It's probably for the best because I think we all receive notifications about companies we don't care about or have lost their luster. Personally, I think email marketing is amazing—when it's done right. It's inexpensive, it offers unlimited space, and it directly connects you with buyers. But not every company does it right, and, therefore, we may have an inbox epidemic on our hands.

In this article, I'll show you some bad email marketing practices, how you can improve online relationships, and how to dodge an influx of unsubscribe requests.

1. Inconsistency

Always remember, your subscriber base chose to be included in your email mailing list. This means they want to know what you have to say. Don't leave 'em hanging. If you set up an email marketing schedule, make sure you stick to it. That is, however, easier said than done. The Absolute Truth, Absolute Marketing Group's email newsletter, generally goes out around the 15th of every month. Sure, we've been late before, but fairly certain we've never missed a monthly issue. Be diligent in your pursuit of consistency.