5 Things that Will Cripple Your Marketing Effort

A marketing plan works if and only if you stick to the plan. Weeks and months go into a plan to make sure the strategy makes sense, is financially feasible, and can last for the entire year. Some items in your plan will work better than others, but everything in that plan should be there for a reason. There are no magic beans in this business, but deviating from the plan to make media purchases based on gut feelings will cripple the plan and can significantly maim your brand, business, and bottom line.

Here are five major no-nos when it comes to executing a marketing plan.