5 Ways to Improve Your Email Response Rate

A big part of selling has always been finding a way to stand out from the crowd. What makes you different from all the other providers in your industry? Amazingly, that sometimes means simply coming across like an actual person. Nowhere is this truer than with email prospecting and lead generation, where sending messages that look automated is the kiss of death in your prospect's inbox.

Remember the Glimpse Factor: it takes prospects three seconds or fewer to decide whether they want to read your email, have time to deal with it, or can delete it without any consequences. And since deep down they might want to get rid of it and get back to work, it's up to you to make them feel like they need to respond right way.

Nobody answers mass marketing emails.