6 Ways to Improve Email Marketing Response Rates

It takes prospects only 3 seconds to decide if they will read your email or trash it. And you want them to not only read it but also respond to it so you can set an appointment and begin the sales process. That means you need to find a way to get past their delete barrier.

There are two important components to successful email prospecting:

1. The message
2. Your personal approach

Even if you're emailing a list of prospects who have never heard of you or your company, you can get replies from your campaigns if you master those two things. Take Hank for example.

Hank is a benefit insurance seller who does all his prospecting through email. He was very discouraged because his emails weren't generating any responses.

When we reviewed his emails together, we discovered that they were long and centered primarily on his services. Additionally, he'd sent them on a template that included a graphic resembling a newsletter banner with bullets and multiple font colors throughout. Nothing felt personal.