7 Ways to Improve Your Marketing

I've been asking successful independent professionals lately what they did that finally launched their success. What activity most helped them stop struggling to market themselves and start finding clients with ease?

The diversity of their answers has been intriguing, but I've been struck by what they haven't said as well. So far, not a single person has told me they ultimately got more results from their marketing by working harder.

This may seem to be at odds with what we learn about marketing from books, classes, and consultants. Given the volume and variety of ideas these experts share with us, aren't they suggesting we need to do more? Or is it possible that the message to work harder is just our own interpretation? Perhaps the experts are really advising something different.

There is a certain threshold of marketing activity every professional needs to cross. You can't sit in your office communicating with no one and expect clients to arrive at your door. Nor can you accomplish results with your marketing if you don't make time for it in your calendar. But once you regularly take action about marketing, the secret to success appears to be working smarter, not harder.