9 Non-Technical Ways to Increase Website Traffic

Regardless of industry, website traffic is almost always a leading indicator of small company success. More often than not, website traffic directly correlates with sales—meaning slow months on the website can translate to slow months at the cash register. And while large companies view 100 visitors per week as nothing more than a rounding error, at smaller firms these web hits could mean the difference between drawing a paycheck and moonlighting as a restaurant server.

With the above in mind, this article focuses on nine primarily non-technical ways for small companies to increase web traffic—ways that any small company owner or manager can implement, regardless of background or technical ability.

1. Write Your Pages with Web Searchers in Mind

If the goal of traditional writing is to communicate an idea or theme, the goal of writing for the web is to communicate an idea or theme using specific sets of keywords and key phrases. Before developing content for each of your web pages, identify not only what the page is about, but also the words and phrases people will use to search for it. Then, logically and contextually use the identified words and phrases within the body copy, being careful not to over use them and risk a search engine penalty.