Are You Approachable? Try Doing This to Draw Clients to You

Prospecting is a pain.

Business development is a nuisance.

And nobody wants to come across as a pushy, sleazy salesperson.

You just want to do your job and have clients call you for more work.

Is that too much to ask?

Short Answer: Yes.

Some marketing is needed.

You can do it, however, in way that suits your style, isn't over the top, and doesn't require having to be overly extroverted. There are plenty of ways to become approachable.

Here’s how to make it work for your firm:

1. Keep the Virtual Loop Open

If you don't keep the virtual loop open, you’ll never develop an ongoing relationship with your market, audience, clients, and other people who matter. The secret is to combine outreach with attraction. You want to make it easy for readers, subscribers, and audience members to engage with you every day.