Are You Making This Prospecting Mistake?

By Jill Konrath, Contributing Editor

No one wants to be perceived as a pushy salesperson, so you leave a "nice" voice mail describing your services and ask the person to call back at their convenience. Guess what? When they hear that message, they're going to think you're another self-serving salesperson and won't bother calling you back. Your message is all about you, not about their concerns or challenges.

If you want to get through to prospects, you have to stop selling. Take a look at these before and after voice mail examples and see how changing the focus can dramatically change a prospect's response to you.