Erica Stritch

As General Manager of RainToday, Erica Stritch has shepherded the online publication's rise to becoming the largest resource for sales tools and advice in the world. Her expertise in direct and interactive marketing, including website development and usability, search engine optimization and marketing, email marketing, online public relations, direct mail, and event planning for professional services firms, has allowed to grow to over 90,000 subscribers.

A much sought after expert in online marketing for professional services, Erica has been quoted in publications, such as MarketingProfs and Entrepreneur Magazine. Erica is author of numerous articles, research reports, and guides including Fees and Pricing Benchmark Report: Architecture, Engineering, & Construction Industry 2008, The Professional Services Guide to Online PR, and How to Write and Market a White Paper.

Erica holds a BA in Business Administration from Boston University School of Management. Contact Erica at

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