Content Marketing Plan in Place—Now Create Some Content

Editor's Note: This is the second article in a five-part series on how to use digital content to promote your professional practice.

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Build Your Content Marketing Engine

Blogs

Content publishing begins with a blog. Why a blog? Because today's blog platforms have evolved. Blogs began as simple tools for delivering rapidly changing news content, but many powerful websites are now based on expanded blog functionality. Now blogs can support an entire web presence, with static pages, sophisticated formatting, and complex functions like online sales. Not only that, but Feed service can help you transmit your blog posts to other web nodes.

As functionality grew, blog platforms became perfect tools for content marketing. They keep all your content accessible, organized, and searchable. Your article collection will become a useful knowledgebase and might even develop into a book.