Defining The Roles Of Marketing And Sales

What is the difference between marketing and sales? Now that law firms are starting to join the "real world" of business and thinking about sales as a discrete function, this question is generating much debate within the legal marketing profession.

"Whether we focus on marketing or sales, we are all part of a business development continuum that leads to a common goal – increased qualified leads that lead to increased law firm revenues" said Wade Clark, director of sales and marketing with BKD, at a November meeting of the Rocky Mountain Chapter of the Legal Marketing Association.