Describing Your Firm with Passion & Energy (Without Being Cliché)

No matter how different your services are from those of other consultants, if you have a website, you probably have an "About Us" page. Whether you call it "Our Firm," "About the Company," or something else, the page offers prospective clients a glimpse into your background.

If you look at the "About Us" pages of many consulting firms, you’ll find more hype than help for their businesses. Here are some ideas for making sure this part of your website works for you.

What Do You Have to Say for Yourself?

When prospective clients go to your website, their first goal is often to find out what your practice does. If your visitors are intrigued by your offerings, expect them to check out your "About Us" page. You should be thrilled when someone goes that far because it means your site is doing its job.

Don't waste this opportunity, as many consultants do, by offering tepid or irrelevant descriptions of who you are. After all, this is your chance to blow your own horn. On other pages, your content should be client-focused, educational, and promotional. On your "About Us" page, visitors expect you to wax eloquent about youself and your business.