Develop a Loyal Following Using Content Marketing and Twitter

By now, most of my regular readers have a pretty good handle on my "business model" for articles and blog posts. In a nutshell, my strategy is simple: I write one article per week, post it, and then spend the next six days trying to get people to actually read it.

This recurring series of events can be a grind for a content marketer, but there is good news: it is definitely possible to significantly increase the distribution of your posts, articles, and white papers without spending every minute of your free time in front of a laptop at Starbucks.

Before I get too far into this, I need to make two very important points:

1. This strategy will take some time to implement
2. If you stick with it, your results will improve every single month

Translation: if you are lazy or impatient, you may stop reading immediately.

Regardless of what the sales rep at your local SEO company says, there is nothing quick, easy, or foolproof when it comes to capturing Internet traffic. It took me nearly nine months to reach my 1,000th article retweet (feel free to count them) and almost one-third were acquired in months 8 and 9. The sooner you realize actual effort will be required on your part, the more successful you will be in the long term.

With the above in mind, here is an easy-to-follow, Twitter-based content marketing strategy that involves our good friend, the retweet.