Five Myths Of Practice Growth Debunked

By Gale Crosley

Myths are persistent. Like the one that suggests drinking orange juice will cure a virus. Even when we know better, we find comfort in familiar bromides. The same is true in the area of practice growth, where a multitude of myths prevail. In each of the five highlighted here, the commonly held view is starkly different from what really works.

Myth #1: Opportunity Development Calls On Prospects Are Best Made By A Group

Service professionals offer many reasons for making group calls. Including that one person may hear what the other misses, or that it's hard for an individual to take notes and listen at the same time. Ridiculous!

Most service professionals I know are perfectly able to talk and write simultaneously. Often they'll team together to support each other and bolster overall call confidence. However, job number one in the early stages of the opportunity development cycle is to develop a relationship with a prospective client.