For Lead Generation Success, Clone Your Best Clients

By Alan Sharpe

I don't relish being proven wrong. But a while back I sat down to discover who my best clients were. I wanted to increase my revenues. I figured that the best way to do that was to discover who my best clients were and to then go after more firms that were like them.

I had hunches about who my best clients were, but my hunches were proven wrong. So I adjusted my marketing plan accordingly. And doubled my income that year from the year before.

If you want to increase your revenues and lower your cost of acquiring new clients using direct mail or any other marketing tactic that requires a quality list of prospects, then I invite you to learn from my mistakes.