Editor's Note: In this two part article, Michelle Palmer looks at why invitations to events work well to generate quality leads. You can read part two of this article on RainToday.com.
I used to consider "event population" or "filling seats" a necessary evil for event marketing.
Seminars, webinars, conferences, speaking engagements – they are a whole lot of work, resources, time and energy, and for what? A fifty percent drop-off rate? A few dozen people straggling in late, eyeing the free Continental breakfast?
Granted, when you do get qualified attendees, you get the opportunity to showcase a much greater scope of your services than you would during an introductory sales call, for example.
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