Get Buyers Following Your Online Footprint

Editor's Note: This is the fourth article in a five-part series on how to use digital content to promote your professional practice.

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If you have followed the plan I outlined in the previous articles and built out your content marketing system, by now your clients and prospects are viewing your articles when prompted via email. Your expert content is being fed to your social media pages for recommendation by friends, connections, and contacts. And your articles are probably racking up good page view and download stats on EzineArticles.com (EZA) and other article directories.

You now want to sustain your effort to become a recognized thought leader. Apply your growing content marketing expertise in clever ways. Expand your online footprint with richly meaningful content in different digital formats that appeal to your audience. Content marketing is extensible across many forms, data packages, feeds, and destinations. Any presentation your clients like will work. Any node on the Internet where you can expose your content to potential clients could be a good destination.