Good Trust Leads to Good Business

"If you and your business behave in trust-positive ways, then you both will be more successful than if you do not."

Most of you reading this will nod your heads and say, "Yes, that's generally true, but what about those situations where it isn't true?"

You might say, "What about some clients whom you just can't trust? What about those customers who take advantage of my good nature? What about the untrustworthy leaders in my organization, or the untrustworthy partners out there in the world? How can you trust all of them?"

Warming to the subject, you might add, "And if I do trust them, or allow them to trust me, how do I mitigate the risk? This is all very well and good, and it works in a nice comfortable industry low on change and innovation when the economy is cranking along well. But when times are tough, and when industries are changing, that is not the time for trust. We can't afford the luxury. After all, we're in business to make money."