How Prospects Learn Is a Critical Part of the Sales Process

As service providers, there's a plethora of things to think about when selling. We strive to create rapport, build trust, offer value, overcome objections and barriers, create a client-for-life relationship, and more.

In addition, we try to adjust our approach to best connect with each prospect's buying persona. And woven within those personas we may encounter layers of different decision-making styles, different leadership approaches, and different critical thinking methods. Yikes! It's a lot to consider.

And yet when preparing a prospective client strategy, there is another worthy element that often gets lost: learning preferences.

Premium Member Content

Want to see more? Try our risk-free, 7-Day RainToday Membership Free Trial and gain access to:

  • Free Webinars: Access all on-demand webinars.
  • Free Tools and Guides: Download all how-to guides, tools, and templates for free.
  • Research and Reports: Receive 20% off RainToday research and benchmark reports.
  • 1,000+ Articles: Access our extensive library of professional services marketing, sales, and leadership articles.
  • Exclusive Premium Content: Access members-only interviews, templates, and case studies.

Free Trial

 

Already a Member? Sign in below.

Forgot Password?

Forgot Password

Enter your email address and we'll send it to you.

E-Mail Address

Subscribe to Rainmaker Report Newsletter - It's Free!

Go Premium

Expand your RainToday access with Premium Membership

  • Attend All Live and On-Demand Webinars
  • Download How-To Guides, Tools, Templates, Case Studies
  • Exclusive Discounts on Benchmark Research & Training Programs

Learn More