How to Create a Measurable Marketing Plan

Here’s the situation: You have compiled your marketing plan. Your firm has invested hundreds of man-hours contributing to what will be your roadmap for the upcoming year or two. Now that the task is complete, you feel determined not to let it sit on the shelf.

But did you structure your marketing plan with the end in mind?

Marketing and business development activities are difficult to monitor without the appropriate quantifiable checkpoints. Many firms do not create a plan that can be monitored and measured, and in turn are not considered successful by management. By modifying your plan slightly, you can ensure your firm’s success.

When establishing your marketing plan, there are two basic categories: firm related issues and market related issues.