Editor's Note: This is the third article in a five-part series on how to use digital content to promote your professional practice.
If you publish online regularly now, why not repurpose your content to maximize the impact? By the time you finish this article, you'll know how to expand your online self-publishing scope to reach a much wider audience. Greater distribution will magnify the effect of your whole effort. In the two previous articles, you learned how to create your own professional services "content marketing engine" and publish regularly to your list through a blog. We also covered how to stimulate more exposure by announcing each article to your subscribers as an enewsletter issue. Now you're ready to fan out your content stream to other publishers' subscribed lists.
It's time to leverage "article marketing" through a free website where you can repurpose your expert content three ways at once: offering it directly that site's visitors, to visitors who find it there using search engines, and to ezine publishers who may republish it in their content streams. Each time an ezine picks up one of your articles, you achieve a whole new distribution wave as your content goes out to yet another subscribed reader base. Publishers are legally required to retain your name and link and attribute your copyrighted content to you.
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