How to Make Yourself Irresistible to Crazy-Busy Customers

What's really going on inside the minds of those frazzled customers to cause them to keep you at a distance, brush you off, dismiss you entirely, or stick with the status quo?

Several things are in play, but once you recognize how they think—and what you're doing that is bringing them to the breaking point—you can change your behavior so that they do the opposite and pay attention to you.

1. Complexity Brings Them to a Screeching Halt
Overwhelmed people can't take in, sort through, or make sense of massive amounts of information, or multiple variables for a major change initiative. When they sense that the effort required will make their lives even more complicated, they call it quits even if the change would have been good for them.

2. They Subscribe to the 'If It Ain't Broke, Don't Fix It' Philosophy
Busy decision makers don't have time for things that aren't urgent. They may limp along with all sorts of makeshift solutions and workarounds. Their current inefficient way of doing things may even drain massive amounts of money from their pocketbooks or their company. Despite all that—and the fact that it makes sense to change—they don't do it. It's too much work.