How to Sell Services When Everybody Wants Them

Michael W. McLaughlin By Michael W. McLaughlin, Contributing Editor

The overall economy may be in a tailspin, but the demand for consulting services remains strong.

Many people think that selling services in times of high demand is the easiest of the market conditions we face. But that’s not necessarily true for all firms. For most consultants, the strategy for succeeding in a high-demand market is to make subtle changes in how you position your services.

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