How to Write Irresistible Subject Lines

If you're like most sellers, you don't pay a lot of attention to the subject lines you put on emails to prospects. They're an afterthought. No big deal, right?

Totally wrong. Your subject line is the most important part of your message. If it isn't a good one, your email gets trashed in a nanosecond. In fact, research by ExactTarget (my email newsletter service) shows that the average person spends only 2.7 seconds on a message before deciding if they'll delete it, forward it, or read it.

Just 2.7 seconds. That's all the time you have to capture a reader's attention. That's why your subject line is so darn critical.

What You Shouldn't Put in a Subject Line

To avoid auto-deletes, it's imperative for you to avoid these things: