Inbound Marketing: You've Got to Give to Get

How can you get your message out in an insanely message-cluttered world?

Major media are reorganizing and/or are in freefall, while new social media are emerging weekly. Should you blog, buy ads, buy an email list, publish a book (and if so, self-publish or not?), do podcasts, hire a publicist, jazz up your website, buy Google ad-words, devote resources to PR, hire an SEO specialist, collect 10,000 Twitter followers?

It sounds cliché, but it’s probably true: never have would-be marketers had so many options. And never has it been so hard to evaluate the best solution.

Into this world we have a solution—inbound marketing—which turns out to be based on some tried-and-true principles. How did we forget them in the first place?

The Challenge

There’s this thing called spam. And we have developed spam filters to fight back. Some of those filters exist at the email client level, others at the site or host level.