Many aspects of business are driven by numbers, but marketing often seems to be all about words. Whether it's naming your business or brand, coming up with a tag line, or writing copy for your website, you probably spend a big chunk of your marketing time trying to find just the right words to use.
While you're busy hunting for the perfect words, your business cards don't get printed, your marketing letters don't get written, and your sales calls don't get scripted. When you don't have adequate marketing tools in place, you don't market. No marketing; no clients. And all for the want of a few good words.
For major projects like a website, brochure, or direct mail campaign, hiring a copywriter may be a wise investment. But there are also steps you can take to improve your ability to communicate about your business in writing. Here are four strategies you can use to break your marketing writer's block without breaking the bank:
1. Stop Grappling and Start Googling
If you've been looking at your words over and over, it's no wonder you're having trouble being creative. You need some new perspectives, and you'll find them all over the web. Start by searching for businesses like yours by category. Notice what words your competitors use to describe their work. The results can be eye-opening.
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