Perspective From Architecture, Engineering, And Construction: Marketing Is A Team Sport

A call to a busy professional service firm might generate the response: “We are snowed under right now. Could we schedule a meeting in three weeks?”

While this statement might be true at the moment, this response could turn away a real prospect. The challenge is to stay open to new business, even during the times of heavy client work and delivery. How do you make sure marketing is a team sport?

1. Determine And Communicate The Firm’s Perfect Client.

Most employees know the kind of clients you’d rather pass up – those that are indecisive, overly-demanding, hard to work with, inaccessible, and don’t pay their bills. It’s very possible, though, that your staff doesn’t really know what type of work you are looking for. Focus helps any business succeed at a higher level.