Mobile Marketing a Must for Firms

Did you know that over half a billion people use smartphones to surf the Web every day? In 2008, there were 150,000 mobile websites worldwide. Last year, there were more than 3 million.

Mobile websites are here to stay and are fast becoming one of the dominant ways that buyers access content. In fact, Morgan Stanley predicts that by 2014, more people will access the Internet from mobile devices than from computers. And according to Google's study, "The Mobile Movement: Understanding Smartphone Users," nine out of 10 smartphone searches results in an action (purchasing, visiting a business, etc.).

When you look at statistics like those, having a mobile website is no longer a maybe. It's a must.