Offers That Convert Website Visitors into Qualified Leads

Getting qualified visitors to your website is only half the battle. The other half of the equation is converting those visitors into qualified leads. To earn a positive return on your website investment and to support your sales team, you need to have a strategy that gets those visitors to take an action on your website—to “raise their hand” and let you know where they stand in the sales cycle.

This article discusses the different types of offers you may consider placing on your website for conversion purposes.

Generally speaking, there are five types of visitors who will visit your website:

1. Visitors who are educating themselves on industry trends:

These folks haven’t yet identified a business need, but they’re curious to “see what’s out there.” They’re trying to answer the questions “What are some of the technologies that are out there that can help my business?” and “What am I missing out on?” They know they need to do something, but they’re not quite sure what that is yet. Maybe they know, for example, that they need to do a better job optimizing their website organically for the search engines. Maybe they know they need to invest in a CRM system, but they aren't sure how to narrow down the list of all the possible options.