PR for Less: 8 Free and Low-Cost Tools to Promote Your Business

As the U.S. economy continues to stumble along, small business owners are searching for low-cost and no-cost ways to promote their businesses and get their names in front of potential clients and customers. “Even with talk about a recovering economy, businesses are still watching every penny,” says Drew Gerber, CEO of Wasabi Publicity, Inc., a boutique PR firm in North Carolina.

PR is a perfect way for small business owners and professionals to get attention and attract new customers. “Nothing has people knocking on your door like PR,” says Gerber. “Most companies know this, but not all have the budget to hire a PR firm. The good news is you don’t have to.”

That’s because there are so many free or low-cost ways to get PR via the Internet. It’s never been easier to practice your own public relations, but it takes time and effort on your part. Here are eight frugal PR tools you can use to launch your own public relations effort.