Terrible Sales Ideas We're Addicted To

Editor's Note: The following is part one of a two-part series about sales ideas that organizations have to change. In part one, Dan Waldschmidt discusses eight terrible sales ideas. Part two features nine more.

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Sales needs an overhaul.

Frankly, the entire selling process needs to change. To be fair, that's probably an exaggeration.

(Not everything needs to change.)

Despite the sensationalism around recent trends in buyer behavior, buying and selling is pretty much the same now as it was 5,000 years ago.

Those who want pay those who have.

It's that simple.